On Halloween, we’d grab a plastic pumpkin bucket (or a pillowcase when we knew the bucket wasn’t going to cut it) and go from house to house collecting as much candy as we could. By the end of the night, we’d dump everything onto the floor and start sorting. The good stuff stayed close. The candy nobody liked became something to trade, and there was usually at least one piece we’d sneak before bed even after being told we’d had enough.
It was as simple as that. A treat was something you looked forward to, and part of what made it special was that you didn’t get it all the time.
Somewhere between then and now, “treating ourselves” started to mean something different.
Growing Up Changed What We Reach For
The plastic pumpkin eventually gets put away, but the idea behind it sticks around.
As adults, rewards tend to look a little different. It might be a drink poured after work, a night out after a brutal week or something that finally quiets a mind that has been running all day. We celebrate with substances, socialize around them and sometimes use them to put a little distance between ourselves and whatever kind of day we just had. “I deserve this” is an easy thought to have after life gives us a reason to say it.
Sometimes, a drink really is just a drink. It’s champagne at a wedding, a cocktail with dinner or happy hour with someone you haven’t seen in weeks. Substance use alone does not mean someone has a substance use disorder, nor does every choice to drink or use something need to be examined for some hidden meaning.
However, there are other reasons we don’t talk about quite as casually. Sometimes you want your brain to be quiet. Sometimes talking to strangers feels easier after a few drinks. Sometimes you’re exhausted but cannot sleep, or you’ve had a day you would rather not replay once your head hits the pillow.
The first time something makes one of those feelings easier, you learn something about it, and that can matter the next time.
When Reward Starts Becoming Relief
There is a difference between thinking, “I like how this feels,” and realizing, “I like how this makes me stop feeling.”
It may sound like a small distinction, but it changes what a substance is doing for someone. An occasional reward after a long week can gradually become part of how a person handles stress, anxiety, loneliness or exhaustion. The substance hasn’t necessarily changed, but reason for using it has.
That shift probably doesn't announce itself. If a drink helped settle your nerves before, remembering that matters when you feel anxious again. If something helped you sleep on a night when your mind would not stop, it is easy to remember what worked the next time you’re staring at the ceiling. Research has also associated coping-motivated substance use with greater use and more negative consequences.
What began as a way to add something good to the night can slowly become a way to take something bad out of it, and those are two very different jobs.
When the Treat Becomes the Trick
The strange thing about relief is that it can keep working even when other things start going wrong.
A drink may still take the edge off. A substance may still make sleep come faster, a crowded room feel easier or a bad day seem farther away. Those effects do not necessarily disappear the moment consequences begin. In fact, the fact that it still “works” in the short term can make the bigger change harder to see.
Maybe it happens more often than it used to. Maybe stress starts triggering the thought automatically. Maybe one drink becomes two because one no longer does much, or plans begin quietly accounting for when there will be an opportunity to use. Maybe being without it becomes noticeably uncomfortable. Meanwhile, problems begin appearing in places that seem separate at first: missed responsibilities, arguments, money, health, work or relationships.
Nothing about that progression requires one dramatic turning point. It can happen through dozens of decisions that make perfect sense on their own. Another drink because the first barely did anything. Something to sleep because tomorrow is a busy day. Something after work because today was awful. Something before going out because you know you’ll loosen up once it kicks in.
That is where the treat becomes the trick. It can still give you the thing that made you want it in the first place while quietly collecting something in return.
By the time the trade stops feeling fair, it may not feel as easy to walk away from it.
We Never Really Stop Looking for Treats
Maybe that is why the childhood version feels so simple in hindsight. You wanted the candy because you wanted the candy.
Adulthood makes wanting things more complicated. Sometimes what we want is not actually the drink, the high or even the night out. We want the exhale afterward. We want to stop thinking about work. We want to walk into the room without feeling self-conscious. We want to sleep. We want to celebrate. We want two hours when whatever has been bothering us feels farther away.
The same action can come from completely different places. Ordering a drink because it sounds good is different from ordering one because you cannot imagine getting through the evening without it, even though the glass sitting on the table looks exactly the same.
That is what makes our reasons worth noticing. Not because every choice needs to be picked apart, but because sometimes the thing we think we want is really standing in for something else.
Back to Halloween
Every October, the plastic pumpkins come back out.
Kids put on costumes, porch lights turn on and bowls of candy wait by front doors. They run from house to house asking the same question people have been asking on Halloween for generations: trick or treat?
We always knew what we hoped was waiting on the other side of the door.
As a kid, you knew exactly which one you wanted.
As an adult, the difference is not always so obvious.
Something can still make the night easier while making the morning harder. It can calm one problem while creating another. It can give you exactly what you came looking for and, over time, begin asking for more than you intended to give.
Maybe that is the part worth paying attention to– not whether we ever stop wanting the treat, but whether we notice when the deal has changed.
You don't have to be "bad enough" to reach out...
Ready to speak with someone directly? Give us a call now to discuss your questions or schedule a personal tour to see our rehab centers for yourself. We’re here for you 24/7.
Kristin Chau Le, B.A. in Communication Studies, is the Marketing and Communications Coordinator at Recover Now specializing in digital content, brand messaging, and communications strategy.
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